NIIVI, also known as Niivi Snowball, is an Inuk singer-songwriter and multidisciplinary artist from Kuujjuaq, Nunavik. Through evocative songwriting and compelling performances, they create music that bridges contemporary alternative influences with the lived experiences, culture, and identity of Inuit.

Their work explores themes of resilience, healing, belonging, and self-discovery, offering an authentic perspective that resonates with audiences both within and beyond the Arctic. Grounded in storytelling, NIIVI's artistry reflects a deep connection to community while embracing a bold and contemporary creative voice.

As an emerging artist and advocate for Indigenous representation, NIIVI continues to inspire others through their commitment to artistic expression, cultural pride, and meaningful dialogue. Their growing body of work stands as a testament to the strength of Inuit creativity and the power of music to foster understanding, connection, and positive change.

Through their music and public presence, NIIVI encourages young people to embrace who they are, find strength in their identity, and never be afraid to express themselves authentically. They believe that every voice has value and that creativity can be a powerful path toward healing, confidence, and positive change.